fashion editorial : It's Not Complicated

Your personal life might be a bit… complicated. But sharp basics make having kick ass style… uncomplicated.

photographer : Sylvia Pereira
creative director : Pretty Deadly Stylz
fashion stylist : Pretty Deadly Stylz
makeup artist : 3BArtistry aka Mark Boyer
hair stylist : Tiffany Dere Gullickson @ The Proudest Pony Salon
models : Red Herring, Cassia Sparkle, & Conor @ ELITE

We grabbed some behind the scenes shots on the set of our It’s Not Complicated fashion editorial! The plan was to get ready and styled at our fashion editor Tasha Farrington’s home in Toronto and shoot outdoors, the weather decided against it. Luckily we had the space to shoot inside. Sylvia Pereira, the photographer, was awesome, pretty much up for anything, so needless to say we had the right team for this shoot.

Our models were from the local scene, Red Herring is a burlesque dancer and runs a school for burlesque, and Cassia Sparkle is the original mermaid model hailing from Toronto. Both ladies are friends of ours and we had been wanting to get them in a shoot together for some time. Conor, Tasha had met working on another project, and really wanted to bring him in on a shoot with Auxiliary. It just so happened it was good timing and so we got him too. Mark from 3B Artistry was on set for makeup and Tiffany who works at The Proudest Pony Salon did the hair for everyone. They worked with Tasha to create the looks that would be a fluent collection, and yet give each model their own style as well. Mark is a very accomplished SFX artist, and you may see some more work from him with us in the near future. Tiffany was a superstar with the hair, whipping up styles faster then we could snap a picture.

Tasha was really excited to do a shoot that kind of went back to the basics, but was still interesting and gave off a kind of edge factor. She nailed it with the mix of Akumu Ink, Pop Factory, and The Rogue and The Wolf accessories. And of course the Baudelaire by Mady Bone helping finish off the ladies style. All together with everyone all styled up, there was a fun vibe, but also a slight tension kind of feeling, so we went with that and created the story line while shooting. Sometimes Tasha goes in and knows what she wants to call a story right from the planning stages, other times like this one, it’s kind of organic and creates itself.