Anaheim CA, January 24-27 – The NAMM Show is the biggest gathering of music retailers in the world. It’s so enormous it would be impossible to see everything in just four days. No matter what aspect of music creation you’re interested in, there’s bound to be an assortment of vendors with gear you’ll lust for and professionals with sage advice for you.
Like other conventions, the four-day event is crowded with insiders and enthusiasts in search of the very latest goodies. The booths featured musician signings, professional demonstrations, pretty girls, cutting edge technology, and the unveiling of the 2013 models.
Vendors often employ the showmanship associated with traveling salesmen of old. The Pioneer booth featured several DJ stations with different set-ups that allowed professionals and hobbyists alike to experience their new products. Orange Amps constructed a wall of amps that would make anyone who has ever played guitar swoon. Coffin Case presented a 3D video of guitarist John 5 so lifelike it made the 3D technology in movie theaters seem like child’s play. ESP Guitars brought in dark artist Sam Shearon aka Mister-Sam who designed their new Vampire Biotech series to chat up attendees.