Toronto ON, November 6 – I recently attended IMATS in Toronto for Auxiliary Magazine. For those of you who are unfamiliar, IMATS is a makeup trade show for makeup artists, models, and photographers. I’ve been to IMATS before and I have to say that 2010 has been the best! This year was very organized, a lot of exhibitors, and not to mention, a great Alice In Wonderland themed runway show. I was very impressed with the number of exhibitors and deals that were available! Some companies in attendance were Yaby, Obsessive Compulsive Cosmetics, Naked Cosmetics, Crown Brush, Kryolan, and Make Up For Ever, just to name a few.
I only attended on Saturday. I got there around 11:30am and already the place was jam packed full of eager artists ready to learn, buy, and see this wonderful trade show. It was very exciting to see some of the speakers and educators who attended, such as Tom Savini, Kandee Johnson, Eve Pearl, and EnKore Makeup’s Koren Zander. I spent a lot of time at the OCC (Obsessive Compulsive Cosmetics) booth, and in my opinion, they were one of the best exhibitors there. I got a lot of their wonderful Lip Tars (check out Purple Reign featuring OCC’s Lip Tar in the Oct/Nov 2010 Issue) some nail polish, and a few loose color concentrates. They are just amazing and I couldn’t thank them enough for the samples they gave us! I really appreciate it! I also spent a lot of time at the Yaby, Kryolan, Make Up For Ever, and Temptu exhibits.