featuring fashion by Steam Trunk, S&G, Dace, Astali, and more

photographer : Erica Eichelkraut
art director : Molly Hoeltke and Jennifer Link
fashion stylist : Molly Hoeltke
makeup artist : Jodie McGuire
hair stylist : Maria Taylor and Jeffrey Flynn
models : Guy William III, Caitlin Corcoran, and Jessamyn Rose
location : Becker Farms

view the full editorial in the August/September 2010 Issue

photographer : Luke Copping
fashions : Jessica Darwin
fashion stylist : Molly Hoeltke
makeup artist : Shianne Valetta
hair stylist : Kristin Draudt
model : Kerry Quaile

Meagan Hendrickson :
Break out of the “little black dress” syndrome of the past and push forward to include wardrobe basics in fabrics like cotton spandex, leather, and even latex. Don’t be afraid to step back and allow your clothing to make a statement, be uncomplicated, and allow the drama of sleek sophisticated designs to grace your body. Avoid the common pitfall of alt fashionistas, it’s not about loud designs in color and texture or fad-like concepts that seem like eye grabbing ideals, but rather, the truth is in the subtle details.

Jessica Darwin is a designer who uses a captivating combination of line, design, and tailoring. To really understand Darwin’s designs you need to experience them for yourself in person. While photography captures the beauty and ideals of the garments, to hold the pieces in your hands is to truly hold pieces of art.

The eye is drawn to the texture of the clothing. The designs are effortless chic. Set against an industrious back drop, create a subdued drama that is truly inspirational by design.

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featuring neckwear by Cyberoptix TieLab

photographer : Luke Copping
fashion stylist : Molly Hoeltke
makeup artist : Stephanie Signorelli
hair stylist : April Grigajtis
model : Lauren Mentkowski
assistant : Zach Rose

view the full editorial in the August/September 2010 Issue

Here’s a look behind the scenes of our upcoming beauty editorial for the August/September 2010 Issue.

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A little sneak peak at what’s in store for the August/September 2010 Issue’s fashion editorial.

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Modern swimwear meets old world romanticism

featuring fashion by Cherry Dewar, Maggie Cook, Say Ooh, and more

photographer : Luke Copping
fashion stylist : Molly Hoeltke
makeup artist : Monica Pellnat
hair stylist : Kristin Draudt
models : Nicole Maile and Antietam

view the full editorial in the June/July 2010 Issue

photo : Luke Copping
interview : Zach Rose

What do you do at Auxiliary Magazine?

I am a fashion stylist, working mainly in editorial.

What are some of the challenges facing a fashion consultant/stylist such as yourself?

The challenges of being a stylist are having to plan on never having enough of anything: time, people, clothes, whatever it may be. You absolutely have to be prepared to improvise, and always over prepare because once you are on set you have what you have. By the same token, improvising can be the best part. Some of the coolest stuff happens when things don’t go according to plan. You have to trust in your vision, just like any other art form.

Do you think style reflects one’s inner individuality? Or is it merely a means of following a trend?

I believe personal style is a reflection of the individual by its very nature. Not everyone is entirely confident in who he or she is or who he or she wishes to be, or in the expression of that. Therefore, some like to play it very safe outwardly and don’t like to be as creative as others in their dress. I think that fashion has become a part of society where, if you choose to participate, it will embrace you. For some, following trends is a way to feel like a part of the accessible cultural evolution in fashion, which can be easily made personal as well. Whatever it is you need to do or feel to participate in the expression of yourself, fashion offers it. Whether it is your own creativity or a reflection of another influence, it is a personal choice as to how deeply you would like to immerse yourself in it. Fashion is a decision about the kind of person you want to show the world, whether that comes from within or without is up to the individual.

Describe a bit of your background and how it has led you to where you are today?

I have a background in marketing and creative media production that I was specifically applying to the music industry for quite some time in both Atlanta, and New York City. I took a turn toward fashion as a result of my dissatisfaction with several corporate American structures that I kept running into. I specifically fell into working with a vintage designer showroom during my time living in Williamsburg. This was a turning point in my life.

I find it important to live with sensitivity in understanding where people are coming from and what they are trying to express. I find this mentality important to styling, as it is all about creating a vision for everyone involved, expressing an effective story, and being able to step outside of yourself and personal opinions to do so. My favorite part of creating visual solutions is telling a story or concept through the participation in collective creative endeavors. When you get a group of highly intelligent and creative people together creating a mind-full concept visually, it is highly rewarding

What is your opinion on the state of subculture and more specifically, how does Auxiliary cater to the demands of the alternative?

I think that subculture is a beautiful thing. It allows people to pull from one or many areas in order to find inspirations based on small groups of people brought together by similar mentalities and taste in music, art, and lifestyle decisions. I do not believe that any one subculture is completely pure and free of influence any more, in that we have become so infused with image and media references that everyone seems to be drawing from each others subcultures. Sub or counter cultures that may still truly exist purely are those that have still yet to make it into the mainstream influence. Auxiliary is important to the fashion scene in that it offers the opportunity of creating alternative high-fashion inspirations that are also accessible. When we commercialize these subcultures the mainstream becomes comfortable with them, and therefore are aware of how to apply them to day-to-day life.

What does creativity mean to you and why is it important?

Creativity is an ability to think and feel openly. You either have it or you don’t, but that’s a choice we make every day. We choose in every moment how we are looking at, interacting with, and giving back to the world around us.

fashion designer : All Saints
photographer : Steve Prue
model : Arden Leigh
hair and makeup : Arden Leigh

All Saints is the embodiment of accessible everyday fashions for women and men of all genres. With a mixture of simple well-designed tops, classic jeans, and flowing daytime dresses this brand is like comfort food for fashion.  Organic beauty with a synthetic bite, the quality of the clothes evokes a feeling of movement created by the layers of cottons, and slimming lines, which create naturally feminine silhouettes. The flowing fabrics draw the eye down the body in a soft seduction extenuating the suggestion of the subtle curves of the body. These elements create a muted simplicity and understated disheveled elegance. The meditative shades of earth tones, and grayscale touching the extremes create a poetic ambiance in which the clothes are able to speak for themselves without the need of being overdesigned. The utilization of calming textures, allows the fabric to be shown as cozy and chic. Something you would definitely want to wear to an easy Sunday brunch.

- Molly Maureen Hoeltke

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