Buffalo NY, November 18 – In November Buffalo’s Mass Appeal 2011 took place, a unique local fashion event and runway show produced by Erin Habes and the Elmwood Village Association, featuring many designers and boutiques including Once Vintage and Made by Anatomy. Once Vintage is a Buffalo based fashion company founded by Auxiliary contributor Molly Hoeltke, featuring a carefully curated collection of one-of-a-kind vintage pieces as well as hand-made updated vintage re-constructions. Made by Anatomy is a Buffalo based fashion brand designed by Ali Eagen. Both have been featured in Auxiliary Magazine!

Erin Habes

Once Vintage

Once Vintage

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featuring fashions by Retroscope Fashions, Made By Anatomy, Once Vintage, and more

photographer : Donnor
fashion stylist : Molly Hoeltke
hair stylist : Whitney Curry
models : Melissa Murphy and Rachael Kandefer

view the full editorial in the August/September 2011 Issue

Vintage fashions reclaimed.

photographer : Erica Eichelkraut
fashion stylist : Molly Hoeltke
makeup artist : Jodie McGuire
hair stylist : Jodie McGuire
models : Hayley Carrow and Cat Hedlund
assistant : Chris Henneberger
fashion stylist assistant : Claire Geist
location : Buffalo and Erie County Botanical Gardens

view the full editorial in the June/July 2011 Issue

featuring designs by Logan Neitzel, Morgen Love, and more

photographer : Erica Eichelkraut
creative director : Molly Maureen Hoeltke
fashion stylist : Molly Maureen Hoeltke
makeup artist : Jodie McGuire
hair stylist : Jodie McGuire
models : Marie Vaccarello and Kaitlin Isabella
assistant : Chris Henneberger

view the full editorial in the February/March 2011 Issue

Rodarte showed their fall 2011 collection at NY fashion week.  You have to love the length, I have been waiting for the opportunity to dress like a Jane Austen novel heroine for years and finally my time has come. The cool thing about this modern Victorian peasant look is the clean updates to long dresses, skirts, and jackets. Rodarte uses beautiful modern geometric fabric lines, and ditsy prints broken up by beautiful neutrals and contrasting fabrics like chiffon and heavy wools.

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At NY fashion week, with so many casual ready-to-wear collections this season I feel as though it was tough for many designers to really shine through, I saw a lot of repeats in trends and mediocre collections. I understand that this is not couture week, but Marchesa’s fall 2011 collection certainly is and far outshines most of what I saw on the runways. The perfect embroidery paired with meticulous draping has always been their signature and was no less in this collection, but what was more was a new perspective on Victorian. Marchesa is very good at showing modern elegance but to blend modern with the kind of nostalgic beauty of the 19^th century is a new endeavor well achieved.

The helpless romantic in me always tends towards nostalgia; Marchesa’s new couture dress collection epitomizes romanticism through what they call “Decaying Opulence”.  The design duo displayed an intuition into how women want to see themselves as beautiful. It takes a certain kind of confidence and personal identity to wear a Marchesa dress, and this collection embodies an alter ego that many women feel akin to but it is at risk to portray.

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This past Thursday, we threw a party to celebrate our two-year anniversary at Club Diablo in Buffalo, NY. It was a great night and we’d like to thank everyone that came out to party with us! Hear are a few photos from the evening.

most of the Auxiliary gang [left to right] Steve Prinsen, Aaron Andrews, Adam Rosina, Jennifer Link, Molly Hoeltke, Mike Kieffer, Luke Copping, Meagan Hendrickson, EJTower, and Paul Morin

starting the night off

Meagan Hendrickson playing some tunes

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The designer duo known as Rag & Bone put their fall 2011 women’s collection down the runway at NY fashion week. Technically the first thing that comes to mind when I see this collection is it’s paneling. I know it’s very anti-climatic to most, but not to me. This is an art that has been meticulously curated by many and mastered by few. Paneling is the trend that has really captured me intently in the last year. It is difficult to find garments that achieve it in a way that is both chic and flattering, not to mention unique. It can very easily end up looking like retro color blocking or worse like patchwork.  Rag & Bone seem to have inspired themselves and their viewers to look at the very shapes themselves within the garment from without. Arranging balance through contrasting weights in fabric, as well as size in the shapes and panels creates a very tasteful asymmetrical balance.

Esoterically this collection reads to me as though there were an emphasis on the strength of the female essence, utilizing the influence of earthy Native American tribes to Scottish warriors. I also felt a very worldly region based almost patriotic feel, like they took every culture’s essence and turned their designs into mini futuristic tribal tributes to each.

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featuring fashion by Iron Fist, Fluevog, Irregular Choice, and more

photographer : Luke Copping
fashion stylist : Molly Hoeltke
models : Kate O’Connor and Marie Vaccarelo
locations : Noir, Club Diablo, Buffalo Chop House, and Pearl Street Brewery

view the full editorial in the December/January 2010/2011 Issue

featuring fashion by Eve Gravel, Unique Vintage, Rebecca Taylor, and more

photographer : Luke Copping
fashion stylist : Molly Hoeltke
makeup artist : Stephanie Signorelli
hair stylist : April Grigajtis
models : Steph Rai and Stacey Caron
assistant : Adam Rosina
location : Buffalo Chophouse

view the full editorial in the October/November 2010 Issue