in the media : Kellogg’s Nutri-Grain Vampire Commercial
Wednesday, February 20th, 2013
Kellogg’s has a new commercial airing now for Nutri-Grain bars with an endearing vampire family as the spokespeople! Sure the concept, vampires are now morning people because they like morning Nutri-Grain bars, is a little cheesy but there is so much to like about this commercial, who cares? The old timey/Victorian styling is spot on! Nice to see the aesthetic done well in a commercial.
If I have kids one day, I hope they look like this. I would be such a proud mother watching them from the window as they wait for the bus!
I need a pet bat I can walk on a leash!
I think this commercial is pretty smart and done quite well! Nightmare Before Christmas is one of Disney’s top earners for merchandising and this commercial is marketed to the generation that grew up on it. And to a generation who might have new houses, young families, and be interested in buying morning bars for them.
The only not so great fit is the actual product. The ingredients list on these bars isn’t horrible but I can think a few companies that are more organic/raw ingredient minded and small business/local minded that I’d be more likely to buy a granola bar from.
Obviously alternative culture is pretty hot right now in mainstream culture and I’d be happy to see more commercials like this!
Watch the Kellogg’s Nutri-Grain Vampire Commercial :
– Jennifer Link