I Am Attitude


The Auxiliary Awards Best Makeup Artist of 2016 Makeup Vamp

Makeup Vamp winner of Best Makeup Artist of 2016

Makeup Vamp won our Best Makeup Artist of 2016 award and we talked with her about the past, 2016, and the future.

Behind the scenes of our Spring 2017 Beauty Picks photoshoot featuring Makeup Geek

Behind the Scenes of our Spring 2017 Beauty Picks photoshoot

Peek behind the scenes of our Spring 2017 Beauty Picks photoshoot to see how our featured products were used to create fresh spring looks.

Vote for the Best in Alternative Beauty of 2016

Vote for the Best in Beauty of 2016

Cast your vote for the best alternative, subculture, unique, or independent Makeup Artist, Hair Stylist, and Beauty Product of 2016!

Anna Sui Rose Ring Rouge

Limited Ring Rouge by Anna Sui

With our Item of the Week, the Limited Ring Rouge by Anna Sui, you can wear your makeup on your finger!

Behind the Scenes of Auxiliary's Overtone Interview

Behind The Scenes of our oVertone Interview

For our Spring 2016 Issue Auxiliary Magazine photographed and interviewed the ladies behind oVertone, the cult beauty brand for color depositing conditioners for fantasy hair. Take a peek behind the scenes!

Stargazer White Pressed Powder

White Pressed Powder Compact by Stargazer Cosmetics

This week’s Item of the Week, The White Pressed Powder Compact by Stargazer Cosmetics, can be used all year round but it’s also great for Halloween and cosplay.

Meteora black glitter Nail Lacquer by Sugarpill Cosmetics

This week’s Item of the Week, Sugarpill Cosmetics’ Meteora black glitter Nail Lacquer is the perfect shade of black polish with cosmic swirls of glitter.

Elvira Cologne Collection by Demeter

Demeter Crafts Scents Inspired by Elvira Mistress of the Dark and More

Smell like Elvira Mistress of the Dark, a zombie, black roses, holy water, and more with unique carefully crafted scents by Demeter Fragrance Library.

Black Magic Collection Concrete Minerals witchy eyeshadow

Black Magic Collection by Concrete Minerals

Our Item of the Week, The Black Magic Collection by Concrete Minerals is a great addition to your makeup kit and the perfect witchy eyeshadow set for a spellbinding smokey eye.

Zombettie Liquid Lipstick by Pretty Zombie Cosmetics

Our Item of the Week comes from Pretty Zombie Cosmetics who create a vegan and cruelty-free line of liquid lipsticks in bold colors from black to cotton candy blue.

Radiant Glow Gift Set by Odacite

Our Item of the Week, The Odacite Radiant Glow Gift Set can be a great holiday gift for going the natural route.

Galaxy Glitter Nail Polish by Starrily

Shop small and local for the holidays and pick up our Item of the Week, Galaxy Glitter Nail Polish by Starrily, as a stocking stuffer or little gift for a friend or coworker.

Wounded Love Beauty Editorial

Hearts are made to be broken but beauty and fashion are forever. Check out our Wounded Love beauty editorial in our February/March 2014 Issue.

MAC Maleficent

item of the week : Maleficent True Love’s Kiss Lipstick by MAC Cosmetics

Our Item of the Week is from MAC’s Maleficent collection, the villain’s signature red lipstick aptly named True Love’s Kiss.

Urban Decay Electric Palette

Electric Pressed Pigment Palette by Urban Decay

Like Urban Decay’s Naked palette series, the Electric palette, Auxiliary’s Item of the Week, is likely to stand the test of time become a go-to for bright and bold.

item of the week : The Santigolden Age Double-Ended Limitless Eye Liner by Smashbox

Smashbox and genre bending artist Santigold are coming together to release a cosmetic line and our Item of the Week is the standout Double Ended Eye Liners.

beauty editorial : Double Vision

Double Vision beauty editorial by J Erickson Photography featuring Torture Couture and nu goth styling.

Sugarpill Cosmetics

item of the week : Brush Set by Sugarpill Cosmetics

Our item of the week Sugarpill Cosmetics’ new professional makeup Brush Set are not only adorable in style and appearance but they are also 100% vegan friendly.

Medusa's Makeup IOTW

item of the week : Undead Lipstick by Medusa’s Makeup

It’s Valentine’s Day, you tried, you really tried but today just sucks. In protest pick up our Item of the Week Medusa’s Makeup Undead purple blue lipstick.

runway to vanity : Glass Shard Eyes and Slicked Hair

Unseen images of Erika Diehl of Glamour Lush’s Runway to Vanity winter looks.

Space Girl editorial

beauty editorial : Space Girl

Space Girl beauty editorial shot by Peter House of House the Photographer and styled by Pretty Deadly Stylz.

item of the week : Pink Velvet Velvetines by Lime Crime

Lime Crime’s Pink Velvet lip stain, the highly anticipated new “it” item for every makeup addict and beauty shopaholic out there has finally arrived and it’s our item of the week.

beauty editorial : Kiss Me Deadly

Moonlit looks for the vintage vixen with splashes of red and a touch of macabre.

beauty editorial : Keeper of Dreams

Feathered, horned, armored, and chained headpieces for the fiercest one of them all.

beauty editorial : Songstress

The synthpop princess, the new wave icon, and the bohemian queen.

item of the week : As Above, So Below Fragrance Set by Haute Macabre

Haute Macabre’s latest limited edition product, this time in collaboration with Black Phoenix Alchemy Lab, is perfect for winter for yourself or as a gift.

item of the week : Viva Glam The Original Lipstick and Lipglass by MAC Cosmetics

MAC Cosmetics is returning to the roots of their Viva Glam line by reintroducing the original 1994 Viva Glam spokesperson, RuPaul.

beauty editorial : St. Mary’s School for Girls

Soft, innocent, dark, and mysterious: the new fresh face of goth for back to school and back to work. photographer : Teri G of Feline643 Photography creative director : Pretty…

item of the week : Olde Salem Scents by Aromasanctum

Spice the air with a scent of witchcraft with three cologne sprays inspired by Salem’s fascinating history and ambiance.

beauty editorial : Oils & Pastels

Mix pastels with glossy black for a soft meets dramatic summer. photographer : Ian Compton creative director : Pretty Deadly Stylz makeup artist : Ronnie Tremblay hair stylist : Jesse…

beauty editorial : Mythic

Blow out, crimp, and tease to achieve the hairstyles of legend. The Mythic beauty editorial in our June/July 2013 Issue.

digital editorial : Touch of Red

Touch of Red digital beauty editorial shot by WILLIAMANUEL, styled by Alice Ty, and produced by iMageye.

item of the week: Bath Bombs by LUSH

I walked into LUSH for the first time, its a place you need to take your time to explore. I purchased 3 Bath Bombs; Golden Slumbers, Twilight, & Sex Bomb. There are Bath Bombs to detoxify, condition your skin, wake up your senses, and basically keep you in bath heaven for months. If you are like me and do enjoy a good bath, I highly recommend the Bath Bombs, and hey there is definitely a scent for everyone.