How do you see the development of Laura Dark Photography from its conception through now?
Laura Dark : Surprising! When I started I was only doing this as a favor for friends, I had no idea that it would take off the way it has. Everyday I wake up and think, “well, this is it, this will be the last month, no one will book.” Then they book! It still amazes me how many people love what I do. I get a lot of alternative girls in, but mostly, I shoot mainstream women. My spookiness doesn’t seem to scare them away.
What do you think was your greatest achievement of 2016?
LD : My greatest achievement of 2016 was moving from a 900 square foot studio in a warehouse district to a 3,200 square foot commercial space. It took a lot of time to get there, but we did it!
What was the greatest obstacle of 2016?
LD : Staying in business and producing new content while moving into a new space.
To what do you feel you owe your success?
LD : Good marketing skills are everything. You have to find out what your niche is and perfect it and really get it out there. Also having a strong team backing you up, is everything. I couldn’t have done this on my own, my team is everything.
What’s one big goal you still hope to achieve?
LD : I would love to have a major magazine cover or get picked up by one of the big workshop groups to teach photography. Those are my main two goals.
What are your plans for 2017?
LD : I’m going to push for bigger and better packages for my clients. I want to be able to offer more on location shooting. I also am going to start offering underwater photography soon so I’m excited about that!