photo : Kim Akrigg
interview : Jennifer Link
Tasha Farrington aka Pretty Deadly Stylz is the fashion editor for Auxiliary Magazine and a motivated fashion stylist. Self-taught, she doesn’t limit herself to any one style, but yearns to grow and create a blend of alternative, modern, and vintage to create her vision of fashion. Tasha contributes her unique perspective and insight in a number of different capacities including creative direction, set design, shoot production, and casting, to having once been in front and behind the camera and always being interested in clothing and art. Tasha works from pieces she owns, makes, or pulls from designers, mixing, layering, and assembling to create art though clothing.
What do you do at Auxiliary Magazine?
I do work building teams and pulling designers to create fashion editorials and stories for our readers. I’m a clothing/fashion stylist first and foremost, but I tend to play a creative director role because I like to make sure the whole concept comes together in a cohesive manner. I also do some behind the scenes stuff that can be boring to chat about, so I won’t bother. [winks]
How did you join the magazine?
I was looking to do more submission work personally, and I started looking up magazines, I’d heard about Auxiliary through Monster Muffin, and decided to give it a try. Jennifer liked my work, but at the time they were not accepting submissions. So I waited, but kept in touch. She offered me a chance to work in the Feb/Mar 2010 Issue. Originally only a contributor, I wanted to do more, so I kept in touch, pitching ideas, and asking what was needed next. The title I played was Associate Fashion Editor for Auxiliary, working with them for three years now, and loving every moment of it.
What overall vision do you aim to uphold when working as a fashion stylist and now as fashion editor for Auxiliary?
Firstly Meagan Hendrickson had this concept of keeping fashion accessible to the readers. I very much believe in that as well. I would like to continue in that tradition while putting my own little twists into the magazine. I like to tell some sort of story in my styling, something with a feeling to it. Create a mood. I think it would be great to bring in some bigger names and yet still highlight the up and comers in the scene. As stylists we aren’t much if not for our designer contacts, and I think it’s really important to showcase designers in ways that make them more inviting/interesting to our readers.