I Am Attitude

the runway at FAT 2011 : House of Etiquette

The runway shows at FAT, Toronto’s alternative fashion week.

House of Etiquette

My first encounter with House of Etiquette, a new Canadian latex design company founded in 2009, was at the third day of FAT and I was highly impressed!  House of Etiquette designs are able to invoke both a classic fetish latex feel and a new, innovative high fashion feel at the same time.  A bright red latex halter top bodysuit might seem tired and tacky, but here it is made classic, refined with black trim along the seams and a bold black strap waist cincher.  Even the standard latex color palate is made more refined when the purple is metallic, the black is transparent, and the white has a floral print.  This collection brings sophistication and fashion to latex but keeps it sexy, these pieces could pair nicely with non-latex garments for a night out but would also look authentic at a fetish event or party.  I’m keeping a close eye on House of Etiquette!

designers Matthew Smart and Ashley Davies

photos : Steve Alkok

Check out House of Etiquette featured in the PinUp in the June/July 2011 Issue!

– Jennifer

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