I Am Attitude

designer spotlight : BabyLove’s Latex

BabyLove’s Latex, just one of five Renee Masoomian lines of head designer Renee Masoomian and business coordinator Dean Troxell, turns up the fashion on a traditionally fetish material and throws in a vintage twist. Add a little latex to your wardrobe or stock up your existing collection with BabyLove’s Latex’s versatile separates that are as fun and cheeky as the collection’s tagline; “When skirts were tight and women were loose.”

photographer : Luke Copping
fashion stylist : Jennifer Link
makeup artist : Andrea Claire Losecco
model : Manchester
assistant : Jason Stoos
location producer : Mario Lorenzo
special thanks : Silverthorne Mansion
interview by : Jennifer Link

What is the origin of the name “BabyLove’s Latex”?
Dean Troxell : I have pretty much always called Renee ‘BabyLove’. When we were thinking of a name for a new latex line, I half-jokingly proposed the name to Renee as a possibility and she liked it, so it stuck. Developing the line was the final addition to our stable, which consists of five distinct lines.
Renee Masoomian : The apostrophe in ‘BabyLove’s Latex’ is designation of ownership.

How does the aesthetic, branding, and target customer differ with BabyLove’s Latex from your other lines?
DT : There are five lines under the company label, Renee Masoomian. The last two are latex lines, but Matter + Form sometimes uses re-used bicycle inner-tubes. The first two tend to use more traditional fabrics than not. Renee Masoomian, higher-end signature line which utilizes classic traditional cuts and avant-garde elements. Circuit Bent, club and street wear. Matter + Form, bags and accessories line made from re-used bicycle inner-tubes. BabyLove’s Latex, latex basics and more intricate stock pieces. Soliloquy, ornate stock and custom latex pieces.

read the full interview in the April/May 2011 Issue

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