Making her own way amongst media-made personalities, Hollywood based Audrey Kitching is a multi-faceted, self-made phenom. Now the owner of two clothing brands inspired by punk and vintage fashions, Tokyolux and Coco De Coeur, Audrey continues to achieve independent successes.
You’re one of the few individuals who’s parlayed your notoriety as an ‘internet personality’ into several successful, revenue-generating business ventures. To be honest, I don’t think I could name all the different companies that are either your own, or with whom you’ve worked, in the last year alone. As a starting point, would you please clarify that facet of your life for us? In other words, 2010: what brands were affected by, or resulted from, your ‘personal brand’ of Audrey Kitching?
Audrey Kitching : Wow, this last year has been a whirlwind. If I could ever be at the right place at the right time it’s now. When I was younger and first got into styling, modeling, and writing I was clueless. I say that now coming from experience. I listened to a lot of the wrong people, I was told what to do and was horribly taken advantage of by more companies than I could count on one hand. With that being said, they were opportunists and I was very naive. Not the best match. After being beaten down and used as a puppet, you eventually wise up or get eaten. Luckily for me being someone’s snack was never an option. Today I am the proud owner of two knitwear brands. The first being Tokyolux which is elegant vintage-inspired clothing with an edge, followed by the unisex punk rock royalty best known as Coco De Coeur. They are still a baby, neither of them are a year old yet. The possibilities the future holds with designing is so exciting to me at the moment. Those are the only brands I have been attached to that are designed, created, and owned by me!
view the full feature in the February/March 2011 Issue