I Am Attitude

designer spotlight : lip service

Lip Service going strong since 1987!  Auxiliary Magazine’s Lip Service fashion show features current 2009 styles to rare “holy grails”.

by Lizz Schumer

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Lip Service has been providing a variety of alternative fashions to the masses for over twenty years. In the wake of a marketing and branding rebirth and hot on the heels of a Buffalo, NY fashion show hosted by Auxiliary Magazine, Lip Service has come a long way and is still going strong.

The now-iconic brand started as an alternative rock n roll clothing company in 1985 when creator Drew Bernstein (aka Lippy) convinced Brian Tucker of Live Nude to teach him how to screen print t-shirts. “I was hanging around Ape Leather a lot and got so bored that I asked if I could do something,” he said of his early start as a clothing maker and designer. A few pyramid studs later, he was laying the foundation for what would soon become a worldwide phenomenon.

read the full feature in the August 09 Issue

Auxiliary Magazine
The Magazine for Alternative Fashion, Music, and Lifestyle. Available in Print and Digital Editions with weekly website content!
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