What’s black, pink, and iconic all over? None other than MAC Cosmetics’ highly anticipated Hello Kitty collaboration. The collection made its debut in shopping malls all over America on February 12th, 2009 yet unsurprisingly many items are already sold out. Both the mainstream and alternative scenes boast a high number of MAC-aholics and Hello Kitty maniacs, so when the two worlds collided it was like manna from heaven to devotees of little girl glam from all walks of life.
This isn’t the first time that the makeup giant has joined forced with a pop culture idol. MAC flirted with Playboy in 2003, painted faces with Fafi in 2008, and got dolled up with Barbie in 2007. Each time the products flew off the shelves like proverbial hotcakes. Now it’s Hello Kitty’s turn to take up permanent residence in our makeup bags.
One part innocence, one part seduction. The collection is split into two subdivisions: Hello Kitty Mild and Hello Kitty Wild. Hello Kitty Mild captivates us with Plush Lash mascara, false eyelashes, and a new eyeshadow quad. Oh My! Hello Kitty Wild tempts us with its delicious offerings of Deep Blue Green pigment, Reflects Very Pink Glitter, and three stylish Nail Lacquer shades. Both the Mild and Wild editions feature blush, Beauty Powder, the aforementioned eyelash quads, tinted lip conditioner, lipstick, and Lipglass. All the charming wares come packaged in chic containers that feature both the Hello Kitty image and the MAC logo prominently. Quite the dream team indeed!
Months prior to this Limited Edition’s release, as images of the various merchandise leaked on message boards and beauty blogs alike, the reactions to the planned color scheme for the haute feline collectibles were quite varied. Some were shocked by the departure from Hello Kitty’s traditionally pink and white appearance. Personally, I agreed with the decision to go with a sleek black look. I feel like it’s exactly the sort of makeover Hello Kitty needed in order to make the transition from childish to couture.
The marketing campaign took the HK all grown up concept a step further with the addition of latex fetish-wear worn by a sultry model who slowly pours milk out of a glass container to their Hello Kitty Wild promotional materials. While Hello Kitty Mild’s spokes model looks demure and Alice in Wonderland-esque in her black and white dress. Her unruly mass of catwalk perfect blonde hair topped off with a colossal pink bow. A video which hypes both Hello Kitty Mild and Wild takes us from wonderland to a quasi S&M playland to the tune of an electroclash beat. It’s definitely worth a gander due to the sheer overload of stunning visuals even if you don’t plan on purchasing any Lipglass or pigment in the near future.
Vanity’s MAC Cosmetics Hello Kitty Picks:
Hello Kitty Wild: Hello Kitty Eyeshadow X 4: Too Dolly ($38)
Hello Kitty Lipglass in Fast Friends ($14)
Hello Kitty Glitter in Reflects Very Pink ($19.50)
Hello Kitty Nail Lacquer in Something About Pink ($11)
Hello Kitty Accessories:
If you’d like to blow your upcoming tax return, be sure to check out the Swarorvski crystal bedazzled Hello Kitty Kouture which launches on March 5th, 2009. If you have an expandable income and $90 is a feasible amount to spend on a powder compact, this just might be the collection for you.
<3 Vanity Kills